Retail
Unified Retail Experience Launch
Client: Fashion Retail Group
The Story
A fashion powerhouse realized their customers didn't see 'online' and 'in-store' as different worlds—so why did their technology? They needed a platform that unified the shopping experience.
The Obstacle
The retailer was fighting their own systems. A customer could buy a shirt online, but the store couldn't process the return. Inventory looked available on the web but was missing from the shelf.
The friction was causing:
• Frustrated customers abandoning brands due to inconsistent experiences.
• Inventory ghost towns (stock that existed but systems couldn't see).
• Slow, crash-prone POS systems during peak sales events.
• Data silos that made personalized marketing impossible.
How We Helped
We built the bridge between clicks and bricks. Our omnichannel infrastructure created a single source of truth for the brand:
• A cloud-native POS system that syncs inventory in real-time, everywhere.
• A Unified Customer Data Platform (CDP) so staff knows a VIP client whether they walk in or log in.
• High-performance mobile architecture to handle Black Friday traffic spikes.
• Smart analytics to predict fashion trends based on cross-channel buying habits.
The Impact
Inventory accuracy improved by 60%
Mobile sales grew by 35% within the first quarter
Checkout abandonment dropped by half
Customer satisfaction scores reached all-time highs
Returns processing time cut by 70%
"MPrimo Tech helped us stop thinking in channels and start thinking about the customer. The transition was seamless, and the impact on our bottom line was immediate."
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